Sześć Sigma (ang. Six Sigma) jest to metoda zarządzania jakością, której zadaniem jest osiągniecie jakości "sześć sigma".
Six Sigma for Dummies
The world's largest and most profitable companies; including the likes of GE, Bank of America, Honeywell, DuPont, Samsung, Starwood Hotels, Bechtel, and Motorola have used Six Sigma to achieve breathtaking improvements in business performance, in everything from products to processes to complex systems and even in work environments. Over the past decade, over $100 billion in bottom-line performance has been achieved through corporate Six Sigma programs. Yet, despite its astounding effectiveness, few outside of the community of Six Sigma practitioners know what Six Sigma is all about. With this book, Six Sigma is revealed to everyone. You might be in a company that's already implemented Six Sigma, or your organization may be considering it. You may be a student who wants to learn how it works, or you might be a seasoned business professional who needs to get up to speed. In any case, Six Sigma For Dummies is the most straightforward, non-intimidating guide on the market.
This simple, friendly book makes Six Sigma make sense.
Kod:
http://rapidshare.com/files/122023312/Six_Sigma_For_Dummies.pdf
http://rapidshare.com/files/122024283/Six_Sigma_For_Dummies.rar
pdf 3541 KB
rar 2918 KB
Six Sigma for Marketing Processes: An Overview for Marketing Executives, Leaders and Managers
z okładki:
This book provides an overview of the way marketing professionals can utilize the value offered by Six Sigma tools, methods, and best practices, within their existing phase-gate processes, as well as the traditional Six Sigma problem-solving approach: define, measure, analyze, improve, control (DMAIC). It provides unique methods for employing Six Sigma to enhance the three marketing processes for enabling a business to attain growth: strategic, tactical, and operational. It goes further to demonstrate the way Six Sigma for marketing and Six Sigma for design can be combined into a unified Six Sigma for growth. In this book, you’ll learn how to apply Six Sigma methodology to
* Develop a lean, efficient marketing workflow designed for growth
* Enhance the three marketing arenas for growth: strategic, tactical, and operational
* Identify leading indicators of growth and become proactive about performance improvement
* Strengthen links between customers, products, and profitability
* Redesign marketing work to streamline workflow and reduce variability
* Assess and mitigate cycle-time risk in any marketing initiative or project
* Leverage DMAIC to solve specific problems and improve existing rocesses
* Use lean techniques to streamline repeatable processes, such as collateral development and trade-show parti****tion
Chapter 1: Introduction to Six Sigma for Marketing Processes
Chapter 2: Measuring Marketing Performance and Risk Accrual Using Scorecards
Chapter 3: Six Sigma-Enabled Project Management in Marketing Processes
Chapter 4: Six Sigma in the Strategic Marketing Process
Chapter 5: Six Sigma in the Tactical Marketing Process
Chapter 6: Six Sigma in the Operational Marketing Process
Chapter 7: Quick Review of Traditional DMAIC
Chapter 8: Future Trends in Six Sigma and Marketing Processes
Kod:
http://rapidshare.com/files/121446652/Six_Sigma_for_Marketing_Processes_-_Prentice_Hall.pdf
http://rapidshare.com/files/121630180/Six_Sigma_for_Marketing_Processes_-_Prentice_Hall.rar
pdf 6028 KB
rar 5832 KB